Your presence online has a great potential to increase your business revenue. So why don’t take advantage of your digital presence to improve its profitability?
For that purpose, you need to take many elements into consideration. Even if they seem small and easy, they can have a great impact on the increase of your revenue.
Find out how to grow your business revenue online through these 7 ways below :
1- Enhance your website’s user experience
The user experience today is an important factor to take into consideration. Offering a simple, efficient and clear experience is definitely guarantying to promote your business and develop your brand image.
You have to focus on all the details (design, mobile responsiveness, ergonomics …) to deliver the best experience possible. Otherwise if, for example, the process of filling out a form is complicated and the fields don’t correspond precisely to what the user needs, how can you expect your website visitor to take action.
Always remember you have to fulfill your user’s needs in an efficient and simple way so that you can increase your conversion rate and thus your revenue online.
2- Focus on content marketing
Content marketing can be very helpful to promote your web site. It’s a very effective way to increase your brand’s visibility, to generate web traffic and therefore improve the lead generation.
By adding quality and consistent content to your website, you have more chance to get a higher search engine ranking.
The search engines will make your content visible because it is very well optimized, and it is in line with what people are looking for.
3- Communicate frequently
The relationship with your client tends to cool off over time. The contact can be lost, and you start vanishing from their mind. To keep the contact and to build trust and loyalty, you better:
- reply to their messages/tweets/comments
- respond to unhappy customers and trying to understand their concerns
- let them know that you care about their opinions
- allow them to provide feedback and be responsive to it
- make sure to have a dialogue with your customers
- communicate with them on all channels
If you pay attention to these details, you’ll provide them a positive experience and therefore increase your online revenue.
4- Personalize your email content
Put yourself in your customer’s shoes and imagine receiving an email with regurgitating content. You’ll decide not to read any other email received from ‘this brand’ because you think it’s unattractive, meaningless and redundant.
You see, it’s really unpleasant to receive such emails. BUT, if you personalize your email content and stand out from the mass, you’ll have more opportunities to increase the conversion rate, the open rate and the click rate.
So, the more unique and original it is, the more you take steps forward to boost your revenue online.
5- Create an SEO-friendly site
By creating an SEO-friendly website, you ensure the visibility of your business because by doing so you have more chance to appear on the first page.
But how can you build a website that will help you increase your search engine ranking? Just make sure to follow these suggestions:
- Use internal links
- Fix broken links
- Optimize meta descriptions
- Enhance your page load time
- Use key words
- Optimize the header tags
6- Boost your business revenue by a loyality program
A loyalty marketing strategy aims to motivate your customers to keep coming back through incentives (giving birthday promotions, personalized recommendations, reward cards, discounts after an X number of purchases ……).
By implementing these actions, you encourage your customers to choose you over your competitors. And your existing clients, the more they do repeat business the more they are rewarded.
And this way they are more likely to attract new customers by recommending you to them.
It’s a cycle that’s generates customer retention and new customers’ attraction and eventually an increase of your revenue.
Analyze the visitor’s attitude when he lands on your website and you’ll discover the most visited and most read pages, the most popular sections of your website …. so that you can know which pages attract people and analyze what makes them very popular, which articles are the most read, which call-to-action converts the best ……. And then you can take action while taking into consideration the analysis that you did.
As you can see, there is plenty of techniques to improve your business revenue online. All you have to do is to roll up your sleeves and start now. And what’s better than contacting our agency to benefit from our expertise and help you translate your dreams into reality.